You Hold the Power
In the war on lawn and garden pests, there’s no greater triumph than the feeling of total domination. With Spectracide’s portfolio of potent formulas and innovative delivery systems, even the unlikeliest of heroes can reign supreme.
Meet the Neighborhood.
We set out to define our campaign with characters who were impossible to forget. Our colorful cast was deeply developed to represent the range of neuroses that ignite when your space is invaded by bugs or weeds. With language, I jumped over the edge, letting our characters ramble on about the power they feel when the war is won.
Walking, talking and smelling like a superhero.
In TV, we brought in camera equipment typically reserved for action movies. And a voice performance inspired by Adam West. All with the end goal of capturing the powerful feeling of picking up a bottle of Spectracide.
Power Trip Radio
Performed in the style of an internal monologue, our power-tripping protagonists take us on a journey from discovery to domination.
RECOGNITION FOR THIS WORK
1 Best of Show, Interactive - St. Louis Addy Awards (2021)
Poster Series featured in Lurzer's Archive (2018)
Best of Show - St. Louis Addy Awards - Integrated Campaign (2019)
Gold - St. Louis Addy Awards - Poster Campaign (2019)
3 Gold - St. Louis Addy Awards - Poster Single (2019)
2 Gold - St. Louis Addy Awards - Elements of Advertising - Copywriting (2019)
Gold - St. Louis Addy Awards - Out-of-Home (2019)
Gold - St. Louis Addy Awards - Elements of Advertising - Sound Design (2019)
Gold - St. Louis Addy Awards - Online/Interactive Campaign (2019)
5 Silver - St. Louis Addy Awards - Radio, Digital (2019)