Never go quietly.
When setting out to create a campaign for a bourbon titled ‘Rebel Yell’, our only rule was to break them all. We built a campaign celebrating individualism, and the freedom of expressing it. Then we didn’t just sell it. We yelled it. With language, I explored speed and volume. And probably pissed off every English teacher I’ve had. Mission accomplished.
Web Identity
Once rebels heard our call, we needed to give them a destination that’d speak their language.
Capturing the rebel spirit
We put together a photo shoot featuring a handful of rough and tumble locals at a seedy motorcycle bar in downtown St. Louis.
RECOGNITION FOR THIS WORK
Gold, Photography - St. Louis American Advertising Awards (2016)