In every setting, a story.
With its portfolio of storied, highest-caliber products from around the world, luxury interior decor brand House of Rohl wanted to do more than inspire great design. It yearned to connect with consumers on a visceral level, displaying not just beautiful spaces, but the intriguing lives lived within them.
Meeting readers in their pubs
with genre-specific invitations.
Travel + Leisure
Food & Wine
Using an art film
to sell product.
With such a beautiful piece with no agenda beyond establishing an artful lifestyle, our social copy had to work hard to communicate what we wanted viewers to take away.
The original piece.
As a creative, it can be challenging to receive raw materials curated by someone else. In this case, I had my hands on a piece created by the top dogs. My only directive was to not drop the meat in the dirt.